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The future is

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CLARIA

®

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Partner with us

CLARIA® Functional Clean-Label Starches are helping formulators lead the way to the future of food. Discover a broad and growing range of highly-functional clean-label starches that deliver on developing consumer trends.

Consumer needs for transparency are evolving – and so is our range

Tate & Lyle is helping formulators exceed consumer expectations for clean labels and transparency. This trend is evolving, with its core elements such as shorter ingredients lists, the use of recognizable ingredients and the expanding penetration of organic foods and beverages being complemented by new consumer desires like the perception of naturality and more sustainable agricultural practices and production processes.

Replacing traditional ingredients to satisfy clean-label demands often comes with sacrifices to functionality. Our growing range of CLARIA® Functional Clean-Label Starches perform similarly to modified starches in formulation, but label simply as “starch,” “corn starch” (corn-based CLARIA®) or “tapioca starch” (tapioca-based CLARIA®).1

Young Asian woman carrying a shopping basket, standing along the dairy aisle, reading the nutrition label on the bottle of a fresh organic healthy yoghurt

Transparency motivates consumers

74
%

of EU consumers say simple ingredients are essential/nice to have when making purchase decisions.2

50
%

of Spanish and Italian consumers avoid products with artificial-sounding ingredients.3

21
%

difference in European consumer willingness to purchase products containing “corn starch” versus “modified food starch.”4

close up of tiramisu

CLARIA® Functional Clean-Label Starches deliver clean taste with clean labels

Great consumer perception and label appeal. Labels as “starch,” “corn starch” or “tapioca starch.”1,5

Optimal texture in creamy yoghurts and spoonable sauces

Neutral taste and colour profile

Plant-based and non-GMO

Introducing
CLARIA® G
A functional, more sustainable
clean-label starch
CLARIA® G: the clear colour and clean labelling of CLARIA® Functional Clean-Label Starches, now made with a new, more sustainable process that reduces its environmental impact with the same excellent performance.

CLARIA® G’s production process improves impacts on:

Our Resources
Our Environment
Our Future
CLARIA® G is made using 34% less water,5 delivering on Tate & Lyle’s commitment to conserving our planet’s vital resources.
Ripples on water surface
Our innovative production process reduces CLARIA® G’s carbon footprint by 35% compared to the existing CLARIA® range.
Aerail view of cross country biking woman cyclist with mountain bike walking on tropical rainforest trail
CLARIA® G is currently available for CLARIA® Essential, Plus and Elite, and we soon plan to extend CLARIA® G’s sustainable production practices to the full CLARIA® range of products.
An African-American mother preparing lunch in the kitchen and smiling with her little daughter
Download Factsheet

Discover our range of

CLARIA® Functional Clean-Label Starches
Asian dipping sauce
CLARIA®G Essential, Plus and Elite
Designed for every process tolerance requirement with clean taste and neutral colour. Labels simply as “starch” or “corn starch.”1
Pastry with cream fillling
CLARIA® Instant
A non-GMO starch that builds viscosity in formulations without cooking. Labels simply as “starch” or “corn starch.”1
Yogurt with strawberry swirl
CLARIA EVERLAST®
Designed for superior refrigerated and freeze-thaw stability in moderate, high and ultra-high process tolerance conditions. Labels simply as “starch” or “tapioca starch.”1
Yogurt in wooden bowl
CLARIA® Bliss
Made from tapioca with clearer colour and flavour, creamy texture and high performance. Labels simply as “starch” or “tapioca starch.”1
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Partner with the experts in mouthfeel

We help our customers implement tailored, future-ready solutions by:

Providing access to a broad range of starches and other ingredients for mouthfeel.

Supporting you through our team of mouthfeel scientists and formulation experts.

Connecting consumer and sensory science to deliver better mouthfeel solutions and innovation more quickly.

Two female scientists working with a computer in a lab

At Tate & Lyle, everything we do starts with these three things:

Science

From the lab to the kitchen, brilliance and creativity is in our DNA. Our strong scientific experience in all things mouthfeel – from research and development to applications and sensory science – allows us to take meaningful innovation to market and provide expert support for any challenge.

Solutions

We work relentlessly to partner with our customers and solve their challenges. With a broad portfolio of texturizing ingredients, market-leading formulation expertise and new agile mouthfeel tools, we deliver category-specific mouthfeel solutions that answer the needs of our customers and consumers.

Society

We’re using the science of food to better care for the planet, support healthy living and build thriving communities. Our focus is on meeting society’s needs – now and in the future – by providing healthier, more sustainable food with great taste, excellent mouthfeel, and cleaner labels.

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The personal data you provide will be managed by us in accordance with our
Privacy policy
Ingredient availability, nutritional regulation and labelling varies from country to country: we recommend reviewing your local regulation.
This campaign is targeted at European audiences.
*CLARIA® G uses a new production process that reduces its carbon footprint by 34% and water use by 35%. Reductions are compared with the existing line of CLARIA® Functional Clean-Label Starches products.
1Depending on botanical source: “Starch,” “corn starch” or “tapioca starch” in Europe.
2Source: Global data consumer survey Q1 2023
3Source: Mintel – The future of ingredients 2023
4Source: Tate & Lyle Ingredient Perception Survey 2022 (UK, France, Germany); 38% willingness to purchase food or beverage containing “corn starch” versus “modified food starch” on the ingredient list.
5This product information is published for your consideration and independent verification. Tate & Lyle accepts no liability for its accuracy or completeness. We may change this information at any time. The applicability of label claims and the regulatory and intellectual property status of our ingredients varies by jurisdiction. You should obtain your own advice regarding all legal and regulatory aspects of our ingredients and their usage in your own products to determine suitability for their particular purposes, claims, freedom to operate, labelling or specific applications in any particular jurisdiction.
6Reductions are compared with the existing line of CLARIA® Functional Clean-Label Starches products.
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For over 160 years, we’ve been helping our customers 
make food healthier and tastier.